1. Treat each diamond like a business.
2. Buy a diamond so good that a dummy can sell it.
3. The diamond market will continue to fluctuate. However, over time owning rare valuable stones will continue to produce satisfactory returns.
4. Buy a diamond with global power.
5. Stay away from stones that undesirable stone.
6. Buy diamond priced below the market value
7. Buy a diamond that can be sold at a higher price.
8. Buy a diamond within your circle of competence
9. Buy a diamond within your market reach
10. Competition is hazardous to human wealth and health.
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